From the clothes we wear to the cars we drive,
we ‘design’ our lives every minute of every day.
Doing this consciously lets us create the life we desire.
Successful brands know what they want, and they know how to get it. They design the future they want and create the process to reach it.
At the heart of this process lies the logo. Without it, we would not recognise the brand, and we could not display our allegiance to it. The logo identifies and calls us to the brand dream.
Our ancient ancestors used the same elements of colours and symbols to draw their visions on cave walls, and early languages were considered sacred. This time-proven tool has been honed by modern designers and is available to us all.
A logo effectively holds the imprint of a business and conveniently straddles the world of our imagination and of our solid world of manifestation. Like visual ambassadors, logos deliver our dreams to the world so they might become reality. This book shows you how.
About the Author
Lora Starling has designed logos for over 30 years starting in her own design business in London for clients including Lloyds Banking Group and the Boots Company. Studies with remarkable teachers, including indigenous shamans and free thinkers, have revealed the unseen power of logos—a power we can all use. What Lora has learned and the techniques she has developed make this tool available to us all.