So you think that radio is yesterday’s marketing tool?
Think again. According to UK-based Radio Joint Audience Research Limited’s (RAJAR) quarterly report for the first quarter of 2016, 89% of the population tune in to radio every week, with each listener consuming an average of 21 hours—almost a full day’s worth of air time. Whether at work or home, via cell phone or satellite broadcast in your car—radio is available everywhere. Plus, the huge variety of broadcasts allows you to target specific audiences with specific interests.
Balboa Press can help you harness the power of the airwaves and introduce your self-published book to radio listeners (and potential book buyers) through our Radio UK - Basic service. Your 30-second commercial will be broadcast on a station of your choice (from a provided list) for a week.
With Radio UK - Basic, you get:
Script creation and production of a 30-second radio commercial, recorded using a professional voiceover and stock background music
Commercial is aired 35 times, spread over the course of one week, on a radio station of the author’s choice (from a provided list)
If you want to broaden your campaign, we offer options to extend airing for an additional one (1) week or have additional airings on a different station. Contact your Marketing Consultant to find out more about these options:
Radio UK - Additional Week (£1,799)
An additional week of airing the commercial 35 times on the same radio station that was purchased with the Radio UK- Basic.
Radio UK - Additional Station (£1,799)
Commercial is aired 35 times over the course of one week on an additional station of the author’s choice (from a provided list)
After the commercial is produced, you may still request the following revisions free of charge:
Changes to audio levels
Changes to production music
Any revisions that involve voice recording will cost £149.
Source: RAJAR, Q1 Summary of Radio Listening