Indigo Chapters - Local Store Marketing


The Indigo Chapters Marketing Service is perfect for Canadian* authors who want to equip themselves with the tools necessary to create buzz in their community and build the foundation of their marketing efforts locally.**

The promotional items, books, and companion marketing guide included in this service are designed to help you devise a marketing plan and attract new readers. The companion marketing guide outlines how to use the included tools to:

  • Build and manage accounts across social media platforms
  • Win fans, followers, likes, and more online
  • Coordinate your marketing efforts
  • Schedule book signings and events
  • And more

In addition to the marketing tools included in this service, we’ve partnered with Indigo Chapters, Canada’s largest book retailer, to give your book a chance for potential in-store stocking. Once your book is available for purchase, we will send a custom designed sell sheet, a one-page document that provides all the details about your book, to Indigo Chapters for stocking consideration. Regardless of their decision about carrying your book in their stores, your book will be available in the online bookstore as well as other key online book retailers.

What you get:

  • 100 Piece Promotional Materials: These custom designed materials will include 100 business cards, 100 bookmarks, and 100 postcards. Learn more about Promotional Materials »
  • 5 Softcover Books: Copies of your softcover book can be strategically distributed to complement your marketing plan.
  • Companion Marketing Guide: This helpful PDF offers tips to help you create an integrated marketing plan using all the promotional items above.

More About Indigo Chapters

Dedicated to telling stories and creating experiences, Indigo Chapters continues to enrich the lives of its customers with books, e-books, specialty toys, gifts, and lifestyle enhancing products that offer quality, beauty, and timeless design at its 212 stores nationwide and online at Books remain at the core of Indigo Chapters’ business as Canada’s largest purveyor of ideas and inspiration.

Please Note:

*This service is exclusively available to Canadian authors.

**Book must have the Booksellers Return Programme to qualify for this service.

Call 0800 0148647 to order

or speak to a Balboa Press team member for more information about this service

Disclaimer: Prices listed do not include applicable taxes (such as sales, use, excise, value-added, goods and services, or other tax), which will be added to the total at the time of purchase. Prices listed do include the copies of the book; the cost of shipping and handling will be calculated and charged after your book is made available for sale.