Retail Focus UK

£4,399.00

Extend your promotional reach to independent bookshops across the United Kingdom through Balboa Press UK’s Retail Focus service.

Despite the rise of self-published titles in the digital market, getting a self-published book into major brick and mortar bookshops continues to be a challenge. Literary content, sales potential, and returnability are just a few of the elements that bookshops will take into account before considering a self-published title.

A strong marketing platform, great PR skills, and a lot of tenacity have landed self-published titles onto store shelves of independent bookshops on a test basis but not every author has the time or contacts to accomplish this task.

Balboa Press UK’ Retail Focus helps published authors like you promote your book to independent bookshops across the UK, strategically combined with print ads on two well-known publications.

This service includes:

• Guaranteed placement of your book in at least 2 independent bookstores in the UK using a customised sales kit.
• A single-slot print ad in Ingram’s Advance Print Catalog (1 out of 8 slots)
• A single-slot print ad in the The Guardian Weekly (1 out of 10 slots)
• The Bookstore Returnability Program for 12 months

Advance Catalog

For over 20 years, Ingram's  Advance Catalog has been highlighting the best and forthcoming titles through its monthly buying guide. This publication is read by over 7,000 retailers, librarians, and international customers via print and 29,000 international and domestic booksellers and librarians in digital format. Along with title listing, it also leads in editorial content, including author interviews, merchandising tips, and products news.

The Guardian Weekly

The Guardian Weekly is part of The Guardian’s umbrella of progressive media brands. Through stunning photos and intelligent pieces, the publication summarises the most memorable and significant weekly world news, opinions, and long reads. Currently, The Guardian has 19.8 million cross-platform readers in the United Kingdom.

Important Note:

In order for us to guarantee that at least 2 bookshops/retailers will carry a test copy of your book, we may recommend that you allow our professional designers to make your book cover more acceptable to retailers at no extra cost.

The official publication date must not be more than two (2) years ago or you or your book must have received recognition in any form (an award, a 5-star review, or media coverage) in the last 24 months. If your book falls outside these criteria, we cannot guarantee the bookshop/book retailer stocking a test copy.

Please take note that your book must already be available for sale.

Disclaimer: Prices are subject to change without prior notice. Other restrictions may also apply.