Sales has been a major problem that Bernie has worked on with his many clients. Over time he has collected a manual containing sales techniques from all the successful salespeople he has met. This manual has been examined by top salespeople and added to or improved by them. Bernie has then developed a way of training people to use these techniques. A lot of revision has gone into simplifying them so that they work and produce results. Bernie is extremely practical and demands results and this book contains the answers to most sales situations, large or small. If you are serious about developing sales this book is a “must have”.