Still in Blue Jeans
A Conversation about Baby Boomers, Business, the Dawn of the SNYPI, and How to Stay Relevant throughout Our Longer Lives
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Work, Capital and Knowledge that accumulate with age are massively valuable human commodities that are underutilised in modern economies. For many, these assets have been left behind in the Information and Technology revolution on the belief that technological proficiency is the single most important requirement. This is no more evident than in the work place when it comes to employing or retaining older workers. Not only do these assets walk out the door with the employee at an age society says one has worked long enough, in most developed economies a tax raised pension is paid at the same time. This is not good business, either for the nation or the individual and it is certainly not good for intergenerational debt. This conversational story you are about to read contains a lot of reference to my own working life as this is the only way I can make the point that in the modern economy we are perfectly capable of working longer now that we are living longer. My whole business life has revolved around conversations, in the main with just one other in the room for I am uncomfortable large groups. In true conversation style the story is a little unstructured in part but I tend to write as I speak and I hope I can get you into the conversation whereupon you are reading with you mind as opposed to just your eye. My view is that on the back of a lengthy working life, older employees are also more adaptable to new roles than one might think. I hope the information and illustrated satirical cartoons I have set out in each chapter provide some amusement and encouragement for those who wish to stretch their working lives and, in the process, claim or retain the dignity and independence, both financial and personal that should be as of right given the contributions one has given to the nation and/or is about to receive. Still in Blue Jeans is a book and a business that will mobilise these Work, Capital and Knowledge assets and pair them up to those who can use them.
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About the Book
There is a fountain of youth; it is called your mind, your talents, the creativity you bring to your life and the lives of the people you love. When you learn to tap this source, you truly will have defeated age. If these words from Sophia Loren resonate with you and you want to improve your life, then this book can help you achieve your goal. (At the very least, you’ll probably smile at its satirical cartoon illustrations.) Still in Blue Jeans examines the social issues that revolve around ageism and its unintended consequences on economies. It also introduces the acronym SNYPI, which represents those in their sixties and seventies but not yet past it who are still enjoying prime years of living. Drawing on his work experiences, the author makes the case that we can enhance our earning potential and be happier by working longer periods of time. Moreover, if we lengthen our working lives, we bring extra tax revenue through the front door before it heads out the back door in the form of pensions and health-care costs.
About the Author
Following a distinguished career in real estate spanning 35 years Christopher Herbert writes about active ageing in a world that constantly invents ways of keeping people alive longer. He also ponders upon the enigma of a world full of baby boomer millionaires. For many these are accidental fortunes which have come through the rocketing value of the family home. In many cities around the world the paradox of these fortunes lies in the fact that many owners are bereft of sufficient cash to live well and their children who were brought up in the million-dollar home are unable to afford a home of their own. He wants people to work longer and smarter. He has a plan to mitigate intergenerational inequity. It mobilises work, capital and knowledge and keeps redistributing these throughout the economy.