Still in Blue Jeans
A Conversation about Baby Boomers, Business, the Dawn of the SNYPI, and How to Stay Relevant throughout Our Longer Lives
About the Book
There is a fountain of youth; it is called your mind, your talents, the creativity you bring to your life and the lives of the people you love. When you learn to tap this source, you truly will have defeated age. If these words from Sophia Loren resonate with you and you want to improve your life, then this book can help you achieve your goal. (At the very least, you’ll probably smile at its satirical cartoon illustrations.) Still in Blue Jeans examines the social issues that revolve around ageism and its unintended consequences on economies. It also introduces the acronym SNYPI, which represents those in their sixties and seventies but not yet past it who are still enjoying prime years of living. Drawing on his work experiences, the author makes the case that we can enhance our earning potential and be happier by working longer periods of time. Moreover, if we lengthen our working lives, we bring extra tax revenue through the front door before it heads out the back door in the form of pensions and health-care costs.
About the Author
Following a distinguished career in real estate spanning 35 years Christopher Herbert writes about active ageing in a world that constantly invents ways of keeping people alive longer. He also ponders upon the enigma of a world full of baby boomer millionaires. For many these are accidental fortunes which have come through the rocketing value of the family home. In many cities around the world the paradox of these fortunes lies in the fact that many owners are bereft of sufficient cash to live well and their children who were brought up in the million-dollar home are unable to afford a home of their own. He wants people to work longer and smarter. He has a plan to mitigate intergenerational inequity. It mobilises work, capital and knowledge and keeps redistributing these throughout the economy.