Balboa Press Resources - Marketing

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Marketing Articles

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Articles:

Build Your Book Platform

Hay House Marketing Director Gail Gonzales shares her expert advice for using your star power to launch your book.

How Not to Promote Your Book

Don't make these common marketing mistakes! We outline some hints on how to enhance your marketing campaign

How to Host a Book Signing

Designing and implementing a marketing plan can be a self-published author's worst nightmare or dream come true. Keep in mind that every piece of your marketing plan must be a strategic way to tell the public about you and your book. One great way to tell the world about your book is to meet them in person at a book signing event. This article will give you four easy steps to hosting your own book signing.

Invest in Writer's Conferences

The Internet contains a plethora of valuable information about writing and publishing. Still, there is much to be gained from meeting other writers at a professional writers conference or convention. Think of attending conferences as an investment in your career, not a writing expense. In some cases, a conference admission price can be written off your taxes as a business expense. An author who has attended a conference before will likely tell you how much there is to learn and experience.

Make Social Networking Work For You

Social media can be intimidating if you’ve never used it before, but once you get started, you’ll see how easily you can use tools, such as Facebook and Twitter, to market your book. Before you create your marketing plan, you should have a general understanding of each platform.

Pinterest Fails Self-Publishing Authors Should Avoid

Pinterest allows users to organize web pages into visual bookmarks, or “pins,” and sort the images into categories, or “boards.” In the end, you have a collection of digital bulletin boards full of images that are organized by varying topics, such as travel destinations, products and recipes, just to name a few.

Promote Your Book on Air

The positive energy that flowed from your fingertips into the pages of your book is released every time a new reader opens up a copy. Promote your book on the radio, and that energy travels over the airwaves straight to the hearts and minds of listeners.

Why Have a Book Promotion Plan

Considering how to sell your book in a competitive book market may be more daunting than the actual book writing. Some authors are overwhelmed by marketing their book and don't even know where to start. Other authors use every marketing tool available and end up spending too much money because they don't have a focused plan. This article will help you stay in the middle of those two extremes and give you some marketing basics for your book.

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