The Entrepreneur's Survival Handbook

A Deck of 52 Insightful Pointers From an Experienced Entrepreneur

by Derreck Ford

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Book Details

Language : English
Publication Date : 12/28/2020

Format : Softcover
Dimensions : 6x9
Page Count : 182
ISBN : 9781982260033
Format : Hardcover
Dimensions : 6x9
Page Count : 182
ISBN : 9781982260057
Format : E-Book
Dimensions : N/A
Page Count : 182
ISBN : 9781982260040

About the Book

Being an entrepreneur is risky. USA Today has written that “only 1 out of 5 new businesses survive past their first year of operation.” Even fewer new businesses make it to five or ten years. Those who want to buck the odds must have persistence, resilience, and creativity to survive. An entrepreneur with over 30 years of experience knows all too well what a challenge it can be to start a business and has created a book to help budding entrepreneurs to not only build their business but to thrive. The Entrepreneur’s Survival Handbook covers challenges entrepreneurs face that are not common knowledge—or even discussed. It includes essential topics such as these: • The wisdom of hiring friends and family • The importance of an employee manual • Overcoming the fear of such a big undertaking • How to read a room • Solutions to potential problems The handbook features 52 pointers for entrepreneurs––one for each week of the year––to study and record results. Entrepreneurs can read them one by one or shuffle them like a deck of cards. This one-of-a-kind resource serves as an excellent complement to traditional business school training, allowing entrepreneurs their best chance to achieve success and build their businesses.

About the Author

Derreck Ford is an experienced entrepreneur and engineer who has done business with Fortune 500 companies worldwide. His expertise in manufacturing and product identification marking within the aerospace, electronics, defense, and automotive industries expands over 30 years. Derreck’s company, JETEC Corporation, manufactures digital product marking systems and has customers in the United States, United Kingdom, Singapore, Taiwan, Ireland, Brazil, Philippines, and Mexico. Derreck is a motivational speaker and entrepreneur coach. He belongs to the 100 Black Men of Orange County in California; he is a 10-year-plus entrepreneur mentor at CSUF; and he is a participating WRLC DECA judge. He has a degree in industrial engineering from Newark College of Engineering, now called New Jersey Institute of Technology and a MBA from Pepperdine University. The Bronx native and father lives in Southern California. To learn more, visit or contact him at