GirlTribes

before we start... Hey! I’m so excited you’re here! I’ve been so looking forward to meeting you. It’s a noisy media mayhem of a world out there. Why don’t you come on in, sit down and relax for a moment? Welcome to GirlTribes, your guide to surviving and thriving in our media marketing world. Not as a clone. Not as a walking brand. But as the original you. How are you? Busy I bet, so thank you for taking the time to pick up this book. I’m glad you did because I’d like to take you on a journey to show you how we all live our lives through the magnetic mesmerising marketing lens. It’s honest, it’s connected and it’s an opportunity you don’t want to miss. Media marketing is a big part of your world. You are constantly connected. I’ve been ‘behind the scenes’ with an incredible overview of this wonderful wide-open-to-possibilities world of marketing for longer that I care to remember. Do this, watch that. Try this, eat that. Wear this, look like that. Behave like this, react like that. Got a problem? We have the solution. It’s exhausting, right? Don’t you just wish they’d make up their mind? One minute you’re told to be unique. The next it’s all about buying [insert brand spanking new miracle product] to fit in. Enough! Get ready to start thinking creatively, don your superhero persona and confidently take your own comfortable stance in this world. GirlTribes is your guide map to making your own informed decisions. Backed with real-life insights from smart girls just like you. My wish for you after reading this book is that you’ll feel stronger and more confident to trust your own inner guidance. You’ll deep down recognise and appreciate your own self-worth. And you’ll feel less pressure to be someone else other than you. Sound good? Great! reading this book will... :: Help you make sense of the way marketing pulls you in and the non-stop media noise telling you what’s best. :: Support and empower you to make smarter, more informed decisions about what you buy and why. :: Enable you to blast through any doubts and fears that media triggers within you. :: Provide you with tips and tricks to bypass the yucky stuff and use meaningful marketing to make your mark. :: Encourage you to stay curious and question media marketing, confidently making the best decisions for you. So why listen to me? Firstly, I’m not here to lecture. So it’s all good − you can relax. Yes, I’m a parent to two gorgeous daughters, but I realise you will drop this book like a hot potato if you think it’s going to be a long list of to-dos. Instead, how about thinking of it like having an open-minded conversation with your favourite aunt? Awesome – I’m glad we’re on the same page. Full disclosure. As one of those marketing people myself, I used to eat marketing strategy for breakfast. I spent my university days and all of my professional career to date submerged in A-list marketing strategies (AKA selling stuff in increasingly creative ways) for global brands. I also speak at conferences and workshops on the subject of marketing, and to anyone else who will listen! So yes, I’m from ‘the other side’, but I’m here now, on yours. And I’m ready to spill all the dirty little secrets of the marketing industry and how they get you to buy, buy, buy. (Hint: it’s not always pretty). To prove I’m human (and still partial to a good ad), I should probably mention I’ve got a *slight* handbag affliction and I own a pair of red heels I’ve never worn. More on that later. I can’t (and wouldn’t) tell you what to do, but what I can share with you is ahas and oh-I-sees to help you decide for yourself. Make choices that will get you feeling proud and reaching your fullest potential. Ready to challenge and change your own corner of the world? Let’s go!