The Authentic Sale
A Goddess’s Guide to Business
by
Book Cover & Preview Text
Goddess Story: The Leader
Athena is a warrior goddess, wise and strong. She is a planner, a commander, and the most archetypical business leader in Mount Olympus. Zeus is her father, and although he is by her side, she maintains her own power with her thunderbolt and aegis. Her mother did not exist, as Athena was born from Zeus’ head, fully grown. Athena’s symbol is an owl.
Athena always did well in school and took charge in all matters since she was a child. She was that girl who liked to tell the others what to do. She wears her armor proudly in the form of achievements and maintains great pride in her accomplishments. She is natural at facilitating customer groups and formal presentations, and she writes beautiful reports for all to benefit from—but equally for her to feel the satisfaction of her success. She is very aware of right and wrong and detests when rules (which she may have written) are broken. I have always been impressed by the goddess Athena and try to invite her into my own style. Unfortunately, she can sometimes rub connectors like me the wrong way, as we perceive her behavior as competitive and judgmental. I try to see past that (and my own insecurity) and respect the leader that has emerged from this archetype despite the years of patriarchal business culture that we have been raised in.
Athena is well positioned to move up in any organization, but she should always remember to have compassion for her fellow women, who may shy away from her dominance and intellect. I know Athenas who have the Lover as their other archetype, and they are the most powerful women in the world. I would recommend that Athena build compassion as her complimentary strength if she does not have it. With both, you do us women very proud.
Select Format
Book Details
About the Book
“In The Authentic Sale, Rena Cohen-First strips sales of its “old boys club” façade by giving women a primer on how to tap into their values, strengths and their “goddess” archetypes to gain equal access to success. The book presents a great way to discover your unique voice and authentic self, both as a salesperson and in life.”
- Keith Ferrazzi, #1 NY Times best-selling author of Never Eat Alone and Who’s Got Your Back
“A must-read for any women who’s ready to make that leap into a successful sales career. Who knew identifying your goddess could change your life!”
- Marilu Henner, well-known actress, entrepeneur and New York Times’ best-selling author
“Thanks to Rena Cohen-First, ‘sell doesn’t have to be a 4-letter word! Her new book empowers us to tap into our strength and connect with our authentic self, in order to succeed in sales or in anything. A motivating read. Brava, Rena!”
- Mimi Donaldson, internationally-renowned speaker and speech coach, author of 3 books.
“This powerful, practical, inspiring book shows you how to unlock your full potential for a successful and highly paid sales career.”
- Brian Trace-Author, Unlimited Sales Success
“I was so excited to read The Authentic Sale. This book approaches sales and success at a soul level and moves well beyond techniques and gimmicks. Rena Cohen-First is going to help a lot of people create success in a whole new way.”
- Joe Nunziata, bestselling author of Spiritual Selling and Karma Buster
About the Author
Rena Cohen-First is a salesperson, sales director, and sales coach who has succeeded in the food ingredient industry for the past seventeen years, selling to the largest food and beverage manufacturers in the world. She has taught online business and leadership classes as an adjunct instructor, studied professional and executive coaching, completed her MBA, and served in the US Army. She resides in San Diego with her two children and husband. See more about Rena at: www.thesalesgoddess.com.