Winning Customer Love

The Focus of a Business Makes All the Difference

by Jim Buchanan

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Book Details

Language : English
Publication Date : 1/31/2014

Format : E-Book
Dimensions : N/A
Page Count : 108
ISBN : 9781452591087
Format : Hardcover
Dimensions : 5.5x8.5
Page Count : 108
ISBN : 9781452591094

About the Book

Another book about business strategy…really? There are thousands and thousands of books about business and brand strategy. Some are based upon very solid concepts and many are very well written. This, on the other hand, is a business love story. An exploration of how businesses can demonstrate love to customers so that customers will in turn fall in love with the business and the brand.

Winning Customer Love is about a business and brand strategy that will deliver the best possible results, by any measure, year after year. The Five Principles of Customer Love are well known to everyone because they are part of our daily lives. So, this strategy is easy to understand even as it is challenging to implement. Success requires focus, dedication and strong leadership from top to bottom in the organization. The results will be stunning.

About the Author

Jim Buchanan has over 40 years of experience in businesses from small to large and across many industries around the world. He has worked in positions on the front lines of customer interaction and service up to senior leadership responsibilities. Senior level roles in Brand Management, Marketing, General Management, Human Resources, Counsulting and Quality and Productivity have provided insights into how to win the love of customers and of the employees who serve them every day. Jim uses a daily yoga and meditation practice to stay centered and aware of each day’s amazing beauty and blessings.