Another book about business strategy…really? There are thousands and thousands of books about business and brand strategy. Some are based upon very solid concepts and many are very well written. This, on the other hand, is a business love story. An exploration of how businesses can demonstrate love to customers so that customers will in turn fall in love with the business and the brand.
Winning Customer Love is about a business and brand strategy that will deliver the best possible results, by any measure, year after year. The Five Principles of Customer Love are well known to everyone because they are part of our daily lives. So, this strategy is easy to understand even as it is challenging to implement. Success requires focus, dedication and strong leadership from top to bottom in the organization. The results will be stunning.