Big Heart, Big Profits

Liberating the Soul of Business

by Tom McDonald Ph.D.

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Book Details

Language : English
Publication Date : 5/30/2013

Format : Softcover
Dimensions : 6x9
Page Count : 240
ISBN : 9781452569109
Format : Hardcover
Dimensions : 6x9
Page Count : 240
ISBN : 9781452569123
Format : E-Book
Dimensions : N/A
Page Count : 242
ISBN : 9781452569116

About the Book

Our soul is in trouble at work. We are caught up in the relentless search for promotions and bigger pots of money. The strategies, skills, and tools we use are outmoded. We need a new understanding—one that focuses on human beings and their direct connection to financial success.

In a remarkably candid way, Big Heart, Big Profits shows you how to liberate the souls of people and to benefit financially from the effort. Written in a unique memo format, it offers eleven strategies, fifty skills, and more than one hundred tools that can guarantee you success at work. Yes, there is life after this business recession and a great one at that—if you learn how to liberate the soul of business!

These strategies include, among other things, making work interesting, recognizing and rewarding consistently, and turning on brain power.

But there’s more. For the first time, you will hear about what may be the best way to put all these strategies into action—strategy #11: Use friendship love as your business driver!

If you want to succeed in this turbulent work world, you will need a bold, new approach. Big Heart, Big Profits lays out that journey for you!

About the Author

Dr. Tom McDonald is a psychologist known internationally for his work on how business can succeed in tough financial times. He teaches executives, managers, and workers alike how to liberate the minds and hearts of people—the real souls of profitable business. His message is provocative and uplifting: only big hearts lead to big profits. He lives with his wife and their Shih Tzu in San Diego, California.