About Polly Bauer
Credit and Payments Expert + CEO
Polly Bauer is the award-winning author of The Plastic Effect. She is founder of the Credit Card Loss Prevention School and CEO of Polly Bauer & Associates, a credit card consultancy she established in 1995.
Cyber Security professionals call her “a springboard for a new level of understanding of how credit cards are used and misused,” and Knowledge Capital and Industry consultants praise her and her work because it’s “filled with the wisdom that can only come from a true insider. No one knows the credit card industry better than Polly.” She has identified sweeping industry trends in the fields of credit card fraud prevention and detection and, as a merchant advocate, specializes in loss prevention and customer payment data security.
As a key visionary and preeminent expert on credit cards operations and all forms of payment, Polly has directed the global expansion of e-commerce companies into 170 countries and currencies. She managed a $950 million credit card portfolio for a billion-dollar corporation.
Polly Bauer’s genius is helping people to think before they swipe and teaching consumers to recognize the misconceptions they have about the use of credit. Her ability to strategically guide corporations and individuals through the maze of misinformation with true common sense, compassion, and humor is what sets her apart as an international corporate speaker, consumer advocate, and media expert. Her focus on credit cards and how it affects consumer purchasing behavior has been presented to audiences of thousands around the globe.
When she’s not traveling and teaching, Polly loves to dance, go to movies, hit the beach with a good summer read, or get together with her husband, daughter, family, and friends.
Stay in touch with her and her growing tribe worldwide:
About Mava Heffler
Marketing and Communications Expert + CMO
Mava Heffler has a blue-chip background that includes marketing, advertising, communications, branding, market research, direct marketing, sponsorship, promotion, and public relations working at Fortune 500 leaders such as MasterCard International, Procter & Gamble, Johnson & Johnson, CNBC, and EMCOR Group, Inc.
Encompassing both domestic and international markets, Mava has expertise marketing to both consumers and businesses.
Having developed global branding and image campaigns, Mava has a depth of experience creating enterprise-wide, integrated marketing strategies, core competencies, and restaging business units. With an intrinsic ability to weave together corporate vision, strategic planning, creativity, and marketing execution, Mava produces breakthrough results.
Named a “Brand Builder,” one of the “Top Women in Business to Watch,” and listed amongst “Top Marketers” by the press and media, Mava’s programs have received a variety of industry awards. She has been broadly quoted in the press and the media, and has been a frequent presenter at events and conferences.
On the personal side, Mava enjoys spending quality time with her daughter, friends, and family, as well as snow skiing, scuba diving, and travel.