With its huge user database, Facebook has the traffic to help give your book’s marketing campaign some traction. Even Instagram, another social media website owned by Facebook, is a viable marketing platform that is used by many brands. However, to effectively promote your work, you must cut through the online clutter and put your book in front of an audience interested in your book.
Don’t know how to start? Balboa Press can help with the Social Media Advertising Essential package. Here’s how it works:
- We will create a custom audience that specifically targets potential readers who might be interested in your book.
- at least 2 million times on Facebook and Instagram’s news feeds. Note: Instagram ads appear on mobile only. Click these links for a sample of the image and video ads.
An image ad and a short video ad for your book will be shown
- We will monitor and manage your ad campaign.
Note: Facebook retains the right to decline to show ads based on their own policies and practices.
Facebook is the most popular social media platform. 76 per cent of Facebook users visit the website on a daily basis—averaging eight sessions in a day. In the US, 68 per cent of adults use Facebook. Instagram has the second highest user engagement, next only to Facebook.
Disclaimer: Prices are subject to change without prior notice. Some restrictions may apply.