Library Focus


Extend your promotional reach to public libraries across the United States through Balboa Press AU’ Library Focus.

Even in this digital age of publishing, libraries continue to hold sway with authors who are keen on tapping this potential market. A lot of booklovers still prefer to go to libraries to read or borrow books. However, it has continued to prove difficult for self-published authors to get local libraries to stock up and display self-published titles on their shelves.

With this in mind, Balboa Press AU designed and created Library Focus to make it easier for published authors like you reach out to libraries, through a strategic combination of print ads on two publications well-known to librarians and a focused pitch to public libraries across the country.

This service includes:

  • Your book, pitched to the Collection Development Departments and Acquisition Librarians of 25 public libraries across the US, over the span of three months, using a customized sales kit
  • A single-slot print ad in Baker and Taylor’s Forecast Catalog,
  • A single-slot print ad in the quarterly publication of ForeWord Magazine
  • The Booksellers Return Programme for 12 months
  • A guarantee that at least 2 of the libraries will agree to test your book

About Forecast Catalog
The most widely circulated monthly publication of Baker & Taylor, Forecast, boasts a subscriber base of 45,000 librarians. It primarily promotes new and forthcoming adult hardcover and trade and mass-market paperback. This magazine enables publishers to reach out to libraries and help them get to know future bestsellers and other noteworthy titles so they can make well-informed buying decisions. Your title information will be featured on a separate catalogue-style ad mailed with Forecast Magazine along with a select group of Author Solutions (Balboa Press AU's parent company) authors.

About ForeWord Magazine
One of the most reputable publications in the industry, ForeWord is a bimonthly magazine with a readership of more than 30,000 librarians and booksellers – including 1,100 American Bookseller Association members—all of whom make buying decisions and reader recommendations that affect the reading habits of millions of patrons and consumers. It is carried in all Books-A-Million bookstores, select Barnes & Noble stores, and independent bookstores across the country. Founded in 1998, it is still the only magazine showcasing critical reviews and title trends exclusively from the expanding independent publishing market.

*You also have the option to extend the campaign by adding 25 more public library systems. Please contact your Marketing Consultant for more details.

Disclaimer: Prices are subject to change without prior notice. Other restrictions may also apply.

Important Note:

In order for us to guarantee that at least two public libraries will agree to test your book, we may recommend that you allow our professional designers to make your book cover more acceptable to libraries at no extra cost.

The official publication date must not be more than two (2) years ago or you or your book must have received recognition in any form (an award, a 5-star review, or media coverage) in the last 24 months. If your book falls outside these criteria, we cannot guarantee the library stocking a test copy.

Please take note that your book must already be available for sale before the campaign starts.