Successful business owners get what they want. They have learned to fine-tune and manage an ancient process of design and communication that has helped them realise their dreams. This process is called branding, and the logo is the beating heart of all branding.
The power of logos, as with other symbols, is their ability to straddle the conscious and unconscious as a physical representation of an abstract concept. Artists, shamans and designers trawl the dream world for inspiration, to connect with the soul of an animal, an object or a business, and often the experience is expressed as art.
A logo created authentically with heart and feeling, backed by a clear intention, can inspire us to create better lives for ourselves, our business and our communities.
Companies, through the use of their logos, are tapping in to a truly amazing creative source. Unwittingly, or deliberately, brand experts, business managers and economists are working with a range of new age and ancient transformational techniques to determine a future of their choosing. Branding and design may have been developed into a virtual science and quantified through university degrees but the knowledge and techniques are rooted in ancient wisdom. Intention, attention, creative visualisation, complex ritualistic processes and powerful symbolism, combined with advanced printing and other reproduction techniques, alongside global delivery systems, have created a method that is global, online, and that can reach any targeted customer base.
Big businesses might have the money, skills, equipment and methods, to build successful brands, yet there are skills, techniques and equipment that are available to us all. In the quantum world of energy we have access to a greater potential and every individual has the ability to create their own success.
There are many ways of strengthening our potential to affect an outcome. In place of expensive printing, advertisements, publicity and marketing we can use a raft of processes that not only were used successfully by our ancestors but that are utilised at least in part by corporations and institutions today. We can create our own rituals, research processes and design strategies and launch our own brand or build a better one.
Individual entrepreneurs and small businesses can reach beyond the surface of the brand by taking a longer, deeper view that is more sustainable for the longevity of the business, the planet and those who live on it.
The power of uniting a group of people in a common cause can cause a shift in consciousness that reverberates around the world. Logos encourage us to identify ourselves with this unifying bond.
A logo combines words with an image, branding gives it a mantra or strapline as well as powerful imagery in advertising and marketing and we are encouraged to step into that future. We have the ability and tools to design our own future, to visualise and symbolise and deliver it.
When we prepare to design a logo we hold the intention for future change whether it is for a brand, a project or an event. As we fine-tune the design through many iterations we cause minute shifts in the quantum field – these accumulate as we imprint the intention into the logo. Finally, when the new design is publicly launched, whether with friends, on social networking sites or via a structured campaign, it engages others to build the energy around it. When the same vision is shared by a mass of people it becomes a self-fulfilling prophecy. This process is how our world is created day by day. The seeds of our thoughts and ideas spark a potential that can flare into physical existence when we pay enough attention to them. The logo design helps us define and articulate these thoughts and becomes the beacon that guides our path to a chosen future.
From the clothes we wear to the cars we drive,
we ‘design’ our lives every minute of every day.
Doing this consciously lets us create the life we desire.
Successful brands know what they want, and they know how to get it. They design the future they want and create the process to reach it.
At the heart of this process lies the logo. Without it, we would not recognise the brand, and we could not display our allegiance to it. The logo identifies and calls us to the brand dream.
Our ancient ancestors used the same elements of colours and symbols to draw their visions on cave walls, and early languages were considered sacred. This time-proven tool has been honed by modern designers and is available to us all.
A logo effectively holds the imprint of a business and conveniently straddles the world of our imagination and of our solid world of manifestation. Like visual ambassadors, logos deliver our dreams to the world so they might become reality. This book shows you how.
About the Author
Lora Starling has designed logos for over 30 years starting in her own design business in London for clients including Lloyds Banking Group and the Boots Company. Studies with remarkable teachers, including indigenous shamans and free thinkers, have revealed the unseen power of logos—a power we can all use. What Lora has learned and the techniques she has developed make this tool available to us all.