I know you KNOW

Why did You EVER go into business for Yourself IN THE FIRST PLACE? Are you one of the millions of individuals who once thought: I don’t have to work for somebody else. I can do this myself! Just imagine all the freedom I’ll have from being self-employed. I’ll be the one calling the shots, choosing the customers, making SERIOUS money! Just think of the lifestyle I’ll be able to provide for my spouse and children if I do this right and become really successful at this business idea I have. Just think of all the good I can do in my community (the world), by giving back, when I reach that level of disposable income. And are you one of the millions of small business owners who, after some 2 to 20 years, is now asking yourself Why did I EVER go into business for myself IN THE FIRST PLACE? By applying the exercises in this book you, too, can get back in touch with your original enthusiasm and… • Strengthen the foundation of your business (similar to the foundation of a building); • Improve the way things are done; and • Grow your business systematically in a way that your business will sustain its growth and continue to grow, offering you many more options for the future. The experiences you will have while following through on the exercises in this book will awaken you to the Awareness of your Operating System—that which controls your every move. With consistent, persistent action you, too, will get to the place where you are enjoying the results that seem to elude you today. I am honoured to be there to welcome you into the Land of Understanding. Do you know where your business will be 3 years from today? How certain are you? The market is full of good books on how you can improve the way you run your business, get out of debilitating debt, save for the future, plan for handing the business down to your children, sell your business outright, etc. These books are great for planting seeds in your mind of how things “could” be if only ... It’s my burning desire that this book be vastly different. This is a workbook. Dare to work through the exercises and you will turn your business around … completely around. I have included herein many case studies of my clients. You will see how all of these people and 1000s more have gone from being frustrated, overwhelmed, and disillusioned with their current business results, and from struggling for more, settling for less, and sacrificing most of their personal and family life for the business to: • tripling their PROFITS or better (in some cases, much better than quintuple); • at least quadrupling their FUN by quadrupling their annual vacations in the first 6 months … taking longer vacations than they ever imagined possible; as well as • building RETIREMENT … on their terms, by ▪ acquiring properties – residential or small commercial – for rental income; ▪ acquiring or starting other businesses that complement theirs; ▪ hiring and developing Operations Managers who may purchase the business from them; ▪ purchasing or building commercial complexes where they’ll rent their premises from their own holding company and rent out the other units; etc. The examples are numerous and the possibilities are as great as the list of clients I have the immense pleasure of serving. How many small business owners do you know of who put off their dream vacations and dream adventures until they retire, and then either don’t even make it to retirement or when they do, they fear outliving their money, so they can’t possibly spend it frivolously on having FUN? Struggle appears to us to be caused by the economy, the market, the employees, the customers, the bankers, and so many more external factors over which we have no control. Throughout these pages you’re going to learn why you continue to struggle. Best of all, you’re going to learn how to step past this beast with which you struggle. You’ll learn these 7 Simple Strategies 4 Success which, when focused on and followed through consistently & persistently, will help you TRIPLE your PROFITS QUADRUPLE (at least) your FUN Build RETIREMENT … on your terms! This book can help you be successful: IF you simply make a DECISION to work through this book and complete the exercises contained herein, and IF you FOLLOW THROUGH on that decision (“IF” being the operative word), then you, too, WILL enjoy the types of benefits that 1000s of other small business owners are enjoying today. Here’s to your Success! Lynne Jacob What’s more important to you? a) Following people who are also settling for less while struggling for more? b) Being accepted by everyone? c) Or having TONS of FUN today and a lucrative RETIREMENT allowing you TONS more FUN later? These experiences form the bridge from Knowledge to Understanding. You’re currently on that bridge, albeit just at the beginning of it, where you’re applying all of the knowledge you’ve acquired to this point to run a business – in that place where you find yourself saying “Yes, I know. I know that.” Yet somehow, even though you “know” about running a successful business, because you were successful up to a certain point, you just can’t seem to get past this point. Today you find yourself in a nearly constant state of Struggle and Frustration. You’re stuck at the beginning of this bridge … on your way to the land of Understanding – understanding your Operating System, which is the main operating system in your business. After all, if you are the sole proprietor of your business, you are your business and your business is you. Throughout all of the exercises in this book, you, too, can continue along this bridge instead of turning back to the land of Knowledge as 99 in every 100 business owners do in the 1st 9 years of business, where you feel comfortable because “you know” what you need to do even though you find yourself struggling and sacrificing … and worse yet, settling for less. Throughout the exercises contained in this book you, too, can bridge that gap between Knowledge and Understanding, which gap, at times, feels to be the size of the Grand Canyon. May this book serve to be a bridge above that canyon. With proper support, you, too, can keep going all the way across that bridge as the many people, about whom you’ll read in this book, have done.