Releasing Books Through Balboa Press, A Division of Hay House
     

Releasing Books Through Balboa Press, A Division of Hay House 

by | August 20, 2013 

Too often talented people with a vital message to share aren’t heard simply because they don’t have the tools they need to build a platform. In today’s world everyone has access to a virtual microphone via social media. So, how do you stand out among the competition? Releasing books through Balboa Press is an effective way to build your platform. We’ll highlight a few reasons how you can expand and strengthen your platform just by publishing a book. 

How releasing books through Balboa Press can help you build your platform: 

Provide tangible takeaways for your audience. You already have a blog, a newsletter or website. Or maybe you regularly hold speaking engagements. You need something tangible your audience can take home. You most likely already have an established online platform, so you can strengthen it by offering a published book. By releasing books through Balboa Press, your audience can read your book and reflect on your message in an easily digestible form. 

Add credibility. What is your area of expertise? How do you let the world know that you are the best? A business card isn’t enough. A published book adds credibility and offers a solid foundation for your claim. We have experts ranging from doctors to yoga instructors who have published books with Balboa Press about their niche. 

Create connections with a traditional publisher. You need to build your audience before you self-publish especially if a goal of yours is to eventually publish a book with a traditional publisher. The first question traditional publishers ask even before they look at your proposal is, “How big is your platform?” If you can’t build a small audience, how can you expect to build a large one? And, by releasing books through Balboa Press, you already have a connection with Hay House. 

Learn how Gerry Gavin, a first-time author of Messages from Margaret, gained credibility through Balboa Press’ affiliation with Hay House, which eventually led to a contract with the traditional publisher.  

Generate more opportunities to market your message. Don’t limit yourself to one avenue of marketing. By publishing a book, you open the door to interviews, book reviews, writing conferences (such as I Can Do It! events) and much more. 

See how Hay House discovered Donna Schwenk, Balboa Press author of Cultured Food Life at one such event. 

Share your life stories with friends and family. Future generations will be able to hear your message or life history first hand through your book. Don’t keep your knowledge and experiences to yourself – share your story with those you love the most.

Offer an outlet for healing. In order to move forward, some writers seek elimination, purification or serving others experiencing a similar point in their own life. Writing and publishing can offer closure.

Listen in as Nancy Levin, event director at Hay House and author of Writing for My Life... Reclaiming the Lost Pieces of Me, discusses how she came to realize that her words could resonate with others going through a divorce.  

Establish your professional writing career. If you have a passion for writing, Balboa Press can help you launch your career as a published author. By establishing your brand with several published books, you’ll give your readers a reason to keep coming back to you for more material. 

Ready to take the plunge and strengthen your platform?